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The Power of Pikachu: Why Pokémon Licensing Is Still a Global Hit

More than 25 years after its debut, Pokémon remains a global pop culture powerhouse—and much of its...
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The Power of Pikachu: Why Pokémon Licensing Is Still a Global Hit

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More than 25 years after its debut, Pokémon remains a global pop culture powerhouse—and much of its enduring success lies in its clever and...

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